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Completed over one or three months, this consultancy and training process is education heavy as we want to up-skill your team to work cost effectively with numerous materials and to enable them to complete core marketing tasks.

Discovery and co-design include:

  • Gaining further understanding of the product offering, brand, pricing and competitors
  • Collaboratively define the ideal customer.
  • Co-design the customer core messaging.
  • Co-design the customer journey
  • Completing a skills audit of internal marketing capabilities.
  • One on one meetings with staff to understand their current processes and tools.
  • One on one meeting with business owner or manager to review marketing budget and KPIs.
  • Complete SEO keyword research to identify essential terms for the website and marketing materials including blog articles.
  • Creation of a top-level triaged marketing task list (road map) and skill levels required for each.

Deliverables:

  • 1x 1.5 to 2 hour workshop for four to six staff with supporting strategy documentation
  • 1x Half day at client’s place of work to complete one on one meetings with up to three staff (or online equivalent)
  • 1x Triaged tasks list.
  • 1x Skills audit.
  • 1x List of tasks for staff to complete within the next mon
  • Two hour Art of Algorithms – SEO and content strategy training for up to six people.
  • Development of a Core Message Canvas and
  • Content Plan Development of content pillars and supporting long tail keyword research for SEO.


Templates and supporting information including:

  • Six-month key messaging and marketing calendar template – staff to complete later in the month.
  • Monthly editorial calendar template – staff to complete later in the month.
  • SEO blog content template.
  • Review last month’s client tasks – complete one on one meetings with up to three staff – review triaged tasks, agree on outsourcing any tasks required and allocate appropriate budget.


Deliverables:

  • 1x Art of SEO training session.
  • 1x Half day at client’s place of work to complete one on one meetings
  • 3x Content template
  • Develop briefs for up to three external suppliers, depending on budget this may be outsourced internationally via UpWork or to known peers.
  • Source suppliers for each, brief and on-board. Handover to internal staff to manage.
  • Review client’s work on the marketing plan and content calendars from last month.
  • Supply monthly content reporting template and train marketing staff on how to use.
  • Complete one on one progress meetings.


Deliverables:

  • 3x Briefs and supplier on-boarding.
  • 3x Check-ins with suppliers later in the calendar month.
  • 1x Half day at client’s place of work to complete one on one meetings.
  • 1x Reporting template with staff training